In this 1.5-hour long project-based course, you will learn how to create an A/B web page marketing test with Google Optimize and Google Analytics, personalizing weight option, goals, targeting, activation, and using a sample Google Sites to practice.

Enroll in course

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In this Free Guided Project, you will:

- Set up Google Optimize with Google Analytics

- Create an A/B test web page marketing experience

- Refine weight, audience targeting, activation and other advanced options

- Showcase this hands-on experience in an interview

Learn step-by-step

- Intro and get started with Google Optimize

- Activate Google Optimize, Analytics and install the extension

- Create a sample Google Site

- Install Optimize, Analytics and set up the first experience

- Create a page variant for A/B testing

- Set up page and audience targeting

- Create objectives

- Finish additional settings, traffic allocation and activation events