Enterprise: Everybody’s Business (FutureLearn)

Gain essential enterprise skills to help turn your idea into a viable startup business that reaches your target customers. On this three-week course, you’ll learn what makes a good startup idea as you discover key techniques to identify and test ideas for your business. You’ll also learn how to assess and measure the potential customer appetite for your idea. With this knowledge, you’ll understand how to get to know your customer and judge the market to ensure your service or product idea is viable.

Enroll in course

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Learn how to find good startup ideas

Enterprising people are valuable additions to any workforce. Using a range of skills from empathy to problem-solving, enterprise knowledge can help develop an existing career, help you start a ‘side hustle’, or create a full time startup where you can develop a product or service you’ve always thought about.

Discover the best practices and design thinking processes from entrepreneurs

You’ll cover activities and design thinking processes that the best founders and entrepreneurs use to test their ideas to find out whether they are likely to succeed.

Next, you’ll learn how to work with other people and how to make money or a positive social impact with your business.

Perfect your elevator pitch

As you start to develop a marketing plan, you’ll discover how to create a successful pitch to ensure you make your mark.

You’ll also learn how to protect your ideas with intellectual property (IP) protection before understanding how to take the next steps to success with a growth strategy.

Learn from the experts at the University of York

Throughout the course, you’ll be guided by the enterprise team at the University of York. With their expertise, you’ll finish the course with the skills and knowledge to make your startup idea a reality.

Syllabus

Week 1: Looking and Listening

Week 2: Developing and organising

Week 3: Launching and growing

What will you achieve?

By the end of the course, you‘ll be able to...

- Identify and test ideas

- Assess and measure potential customer appetite

- Model how to fit key partners and beneficiaries together

- Develop sales projections and costs

- Explore how to build growth strategy