Kevin Hartman

Kevin Hartman is a devoted and artistic practitioner of data. He believes data must do more than simply provide insights that motivate creative thought. Rather, data must express insights in ways that are just as creative as the ideas they inspire.
As Regional Client Lead, The Americas, Kevin and his team partner with major advertisers, creative agencies, and media companies to develop digital solutions that build businesses and brands throughout North, South, and Central America. His approach mixes science and art to deliver inventive, fact-based strategies that reduce uncertainty and increase effectiveness in the marketing and advertising programs they create.
Kevin’s roster of client work is long and varied, and includes brand names such as Nestle, General Mills, Kellogg's, Anheuser-Busch, MillerCoors, Motorola, the United States Postal Service, Taco Bell, Kentucky Fried Chicken, Del Monte, Boeing, Qualcomm, Wagner USA, ABN Amro, Bank of America, and the Chicago Board of Trade, among others.
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Healthcare Information Design and Visualizations (Coursera)

Introduces processes and design principles for creating meaningful displays of information that support effective business decision-making. Studies how to collect and process data; create visualizations (both static and interactive); and use them to provide insight into a problem, situation, or opportunity. Introduces methods to critique visualizations along with ways [...]

Introduction to Business Analytics: Communicating with Data (Coursera)

This course introduces students to the science of business analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide businesses and managers with the foundation needed to apply data analytics to real-world challenges they confront daily in [...]

Digital Marketing Analytics in Practice (Coursera)

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data [...]

Digital Marketing Analytics in Theory (Coursera)

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data [...]

Designing Engaging Dashboards for Healthcare Analytics (Coursera)

Introduces processes and design principles for creating meaningful displays of information that support effective business decision-making. Studies how to collect and process data; create visualizations (both static and interactive); and use them to provide insight into a problem, situation, or opportunity. Introduces methods to critique visualizations along with ways [...]