Welcome to Introduction to Analytic Thinking, Data Science, and Data Mining. In this course, we will begin with an exploration of the field and profession of data science with a focus on the skills and ethical considerations required when working with data. We will review the types of business [...]
Develop quantitative models that leverage business data to forecast sales and support important marketing decisions. Marketers want to understand and forecast how customers purchase products and services and how they respond to marketing initiatives. Learn how analytics help businesses drive marketing to maximize its effectiveness and optimize return on [...]
