Digital Channels

Nossas boas-vindas ao Curso Medindo o Marketing Digital. Neste curso, você aprenderá sobre um ponto central do Marketing Digital: a mensuração. Grande parte da contribuição do Marketing Digital para as estratégias da empresa são as diversas possibilidades de testes, mensuração e acompanhamento das atividades organizacionais no contexto digital. [...]

Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization. Research shows that retail customers switch channels during their purchase-decision journey. Many of us research products online [...]

In this course we will focus on the measurement of the effectiveness of a digital marketing strategy through the use of marketing analytics. The final course will also cover performance measurement in digital channels, content and site management in relation to consumer experiences.

In this course, you will focus on reshaping digital consumer search. In particular, you will gain an understanding of digital marketing strategy planning and development. By the end of this course, you will have developed your understanding of key topics such as; the importance of a digital marketing strategy, [...]

Build your digital marketing tools and lay the groundwork to plan, create, and measure digital marketing campaigns. Develop your digital marketing knowledge and skills. With long-term trends such as the move to online banking, retail, education, and telehealth being accelerated by the COVID-19 pandemic, the future is evolving into [...]