Generative AI in Marketing Specialization

Enhance marketing creativity using Generative AI. Discover how Generative AI can impact and transform your marketing organization.
What you'll learn:
You will use the fundamentals of Generative AI to practice creating logos marketing content and services.
You will learn how to review and deploy a chatbot for marketing and customer service.
You will learn how to implement an AI Marketing strategy and how to navigate the various strategic internal and external considerations.

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Customer Service in the Age of Generative AI (Coursera)

Apr 29th 2024
Customer Service in the Age of Generative AI (Coursera)
Course Auditing
Coursera
University of Virginia Darden School Foundation
Categories
Marketing & Communication
Business
Effort
Beginner
2 Weeks
1-4 Hours/Week
Languages
English
English
Customer Service in the Age of Generative AI (Coursera)
The Customer Service in the Age of Generative AI course provides you with the essential knowledge to use Generative AI to build and develop chatbots for customer engagement and customer support. In this course, you will learn how personalized chatbots are impactful and essential for customers and how the [...]
Generative AI in Marketing Specialization
Customer Service
Generative AI
AI
Artificial Intelligence
Chatbots
Customer Engagement
Customer Support
Coursera Plus
View more details
Apr 29th 2024
Course Auditing
Coursera
University of Virginia Darden School Foundation
Marketing & Communication
Business
Beginner
2 Weeks
1-4 Hours/Week
45.00 EUR/month
English
English

Building Generative AI Capabilities (Coursera)

Apr 29th 2024
Building Generative AI Capabilities (Coursera)
Course Auditing
Coursera
University of Virginia Darden School Foundation
Categories
Business
Marketing & Communication
Effort
Beginner
3 Weeks
1-4 Hours/Week
Languages
English
English
Building Generative AI Capabilities (Coursera)
The Building a Generative AI Capabilities course provides you with the holistic insights of AI in marketing and the impact of the internal and external strategic considerations of AI to support and sustain marketing strategies. You will learn how to successfully develop an AI strategy and roadmap for your [...]
Generative AI in Marketing Specialization
Generative AI
AI
Artificial Intelligence
Ethics
Privacy
Change Management
Coursera Plus
View more details
Apr 29th 2024
Course Auditing
Coursera
University of Virginia Darden School Foundation
Business
Marketing & Communication
Beginner
3 Weeks
1-4 Hours/Week
45.00 EUR/month
English
English

Content Marketing Using Generative AI (Coursera)

Apr 29th 2024
Content Marketing Using Generative AI (Coursera)
Course Auditing
Coursera
University of Virginia Darden School Foundation
Categories
Business
Management & Leadership
Effort
Beginner
2 Weeks
1-4 Hours/Week
Languages
English
English
Content Marketing Using Generative AI (Coursera)
The Content Marketing in Generative AI course provides you with a foundational knowledge of digital marketing and how Generative AI continues to revolutionize the way marketing organizations effectively manage content. This course focuses on the developing and expanding the necessary skills and expertise for effective online brand promotion by [...]
Generative AI in Marketing Specialization
Content Marketing
Generative AI
AI
Artificial Intelligence
Large Language Models
LLMs
Customer Insights
Digital Marketing
Coursera Plus
View more details
Apr 29th 2024
Course Auditing
Coursera
University of Virginia Darden School Foundation
Business
Management & Leadership
Beginner
2 Weeks
1-4 Hours/Week
45.00 EUR/month
English
English

Advertising in the Age of Generative AI (Coursera)

Apr 29th 2024
Advertising in the Age of Generative AI (Coursera)
Course Auditing
Coursera
University of Virginia Darden School Foundation
Categories
Business
Marketing & Communication
Effort
Beginner
2 Weeks
1-4 Hours/Week
Languages
English
English
Advertising in the Age of Generative AI (Coursera)
The Advertising in the Age of Generative AI course provides you with the knowledge, skills, and tools needed to build and maintain a clear and strong brand that is distinguishable from the competition and builds customer loyalty, familiarity, and comfortability. This course will allow for you to appropriately practice [...]
Generative AI in Marketing Specialization
Advertising
Generative AI
AI
Artificial Intelligence
Logo
Brand
Brand Strategy
Coursera Plus
View more details
Apr 29th 2024
Course Auditing
Coursera
University of Virginia Darden School Foundation
Business
Marketing & Communication
Beginner
2 Weeks
1-4 Hours/Week
45.00 EUR/month
English
English