Globalisation in Business: International Business and Global Market Entry Strategies (FutureLearn)
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Global Business Program
The opportunity to be equipped with the knowledge and skills you should need to make your mark in a globalised business world.
Globalisation has changed business forever. Are you ready to take advantage?
Almost all organisations operate in a global setting and anyone embarking on a career in international business needs to be ready and able to work effectively with people and organisations across national boundaries and cultures.
This program aims to define the scope of business in a global context, while exploring world trade patterns and the functions of international institutions. The business strategies used by organisations to achieve their international objectives will also be examined in the context of the global economic and political environment.