Marketing Strategy

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Marketing Mix Fundamentals (Coursera)

May 6th 2024
Marketing Mix Fundamentals (Coursera)
Course Auditing
Coursera
IE Business School
Categories
Business
Marketing & Communication
Effort
Beginner
4 Weeks
1-4 Hours/Week
Languages
English
Vietnamese
Turkish
Spanish
Russian
Portuguese
Korean
Italian
German
French
English
Chinese
Arabic
Marketing Mix Fundamentals (Coursera)
Marketing Mix Fundamentals prepares you for arguably the most important stage of bring your product to market - how and where are you going to market it? It sets out a detailed introduction to the four P’s of Marketing (Product, Pricing, Place and Promotion), this course forces you to [...]
Marketing Strategy Specialization
Marketing
Marketing Strategy
Product
Pricing
Promotion
Place
Product Management
Channel Management
Retailing
Integrated Marketing Communications
Business Marketing
Coursera Plus
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May 6th 2024
Course Auditing
Coursera
IE Business School
Business
Marketing & Communication
Beginner
4 Weeks
1-4 Hours/Week
42.00 EUR/month
English
Vietnamese
Turkish
Spanish
Russian
Portuguese
Korean
Italian
German
French
English
Chinese
Arabic

Positioning: What you need for a successful Marketing Strategy (Coursera)

May 6th 2024
Positioning: What you need for a successful Marketing Strategy (Coursera)
Course Auditing
Coursera
IE Business School
Categories
Marketing & Communication
Business
Effort
Beginner
4 Weeks
1-4 Hours/Week
Languages
English
Turkish
Spanish
Russian
Portuguese
Korean
Italian
German
French
English
Chinese
Arabic
Vietnamese
Positioning: What you need for a successful Marketing Strategy (Coursera)
Positioning, the must have for a successful Marketing Strategy Positioning is the heart of any Marketing Strategy, the core that you must get right. It does not matter whether you start with a clearly defined target group or with a differential value proposition: You are going to end up [...]
Marketing Strategy Specialization
Marketing
Positioning
Business Marketing
Differentiation
Segmentation
Value Proposition
Marketing Strategy
Market Segmentation
Coursera Plus
View more details
May 6th 2024
Course Auditing
Coursera
IE Business School
Marketing & Communication
Business
Beginner
4 Weeks
1-4 Hours/Week
42.00 EUR/month
English
Turkish
Spanish
Russian
Portuguese
Korean
Italian
German
French
English
Chinese
Arabic
Vietnamese

Marketing: Customer Needs and Wants (Coursera)

May 6th 2024
Marketing: Customer Needs and Wants (Coursera)
Course Auditing
Coursera
IESE Business School
Categories
Marketing & Communication
Management & Leadership
Effort
Mixed
4 Weeks
1-4 Hours/Week
Languages
English
Arabic
Chinese
English
French
German
Italian
Korean
Portuguese
Russian
Spanish
Turkish
Vietnamese
Marketing: Customer Needs and Wants (Coursera)
Understanding who your customers are and what they need and want is at the heart of successful marketing strategies. In this course you will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make purchase decisions.
Foundations of Management Specialization
Customer
Marketing Strategy
Marketing
Business Strategy
Communication Strategy
Brand
Pricing
Product
Management
Coursera Plus
View more details
May 6th 2024
Course Auditing
Coursera
IESE Business School
Marketing & Communication
Management & Leadership
Mixed
4 Weeks
1-4 Hours/Week
68.00 EUR/month
English
Arabic
Chinese
English
French
German
Italian
Korean
Portuguese
Russian
Spanish
Turkish
Vietnamese

International B2B (Business to Business) Marketing (Coursera)

May 6th 2024
International B2B (Business to Business) Marketing (Coursera)
Course Auditing
Coursera
Yonsei University
Categories
Marketing & Communication
Business
Effort
Mixed
3 Weeks
1-4 Hours/Week
Languages
English
Vietnamese
Turkish
Spanish
Russian
Portuguese
Korean
Italian
German
French
English
Chinese
Arabic
International B2B (Business to Business) Marketing (Coursera)
This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C) marketing that is the subject of most other marketing curricula. Moreover, as one of the courses in the Specialization: International Marketing & Cross [...]
International Marketing & Cross Industry Growth Specialization
Business to Business
B2B
Business Marketing
Marketing Strategy
Marketing Mix
B2C
CCCI
Cross Country & Cross Industry Innovation
International Marketing
Coursera Plus
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May 6th 2024
Course Auditing
Coursera
Yonsei University
Marketing & Communication
Business
Mixed
3 Weeks
1-4 Hours/Week
42.00 EUR/month
English
Vietnamese
Turkish
Spanish
Russian
Portuguese
Korean
Italian
German
French
English
Chinese
Arabic

Intro to International Marketing (Coursera)

May 6th 2024
Intro to International Marketing (Coursera)
Course Auditing
Coursera
Yonsei University
Categories
Marketing & Communication
Effort
Mixed
3 Weeks
1-4 Hours/Week
Languages
English
Vietnamese
Turkish
Spanish
Russian
Portuguese
Korean
Italian
German
French
English
Chinese
Arabic
Intro to International Marketing (Coursera)
This course brings together two key subjects, International Marketing and Cross Industry Innovation. It will provide the basic foundations of international marketing and then explain how companies can grow by going abroad or sourcing ideas/expanding into other countries or industries. This is summarized as CCCI: Cross-Country and Cross-Industry Innovation, [...]
International Marketing & Cross Industry Growth Specialization
International Marketing
Marketing Strategy
Brand Management
Branding
Global Marketing
Marketing
CCCI
Cross Country & Cross Industry Innovation
Coursera Plus
View more details
May 6th 2024
Course Auditing
Coursera
Yonsei University
Marketing & Communication
Mixed
3 Weeks
1-4 Hours/Week
42.00 EUR/month
English
Vietnamese
Turkish
Spanish
Russian
Portuguese
Korean
Italian
German
French
English
Chinese
Arabic

Digital Media and Marketing Principles (Coursera)

May 6th 2024
Digital Media and Marketing Principles (Coursera)
Course Auditing
Coursera
University of Illinois at Urbana-Champaign
Categories
Marketing & Communication
Management & Leadership
Effort
Mixed
4 Weeks
5-10 Hours/Week
Languages
English
Arabic
French
Portuguese
Italian
Vietnamese
German
Russian
English
Spanish
Digital Media and Marketing Principles (Coursera)
The digital revolution has led to a titanic shift in the landscape of the marketing communication, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing [...]
Digital Marketing Specialization
Digital Media
Digital Marketing
Marketing Strategy
Coursera Plus
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May 6th 2024
Course Auditing
Coursera
University of Illinois at Urbana-Champaign
Marketing & Communication
Management & Leadership
Mixed
4 Weeks
5-10 Hours/Week
66.00 EUR/month
English
Arabic
French
Portuguese
Italian
Vietnamese
German
Russian
English
Spanish

Digital Media and Marketing Strategies (Coursera)

May 6th 2024
Digital Media and Marketing Strategies (Coursera)
Course Auditing
Coursera
University of Illinois at Urbana-Champaign
Categories
Marketing & Communication
Business
Effort
Mixed
4 Weeks
5-10 Hours/Week
Languages
English
English
Digital Media and Marketing Strategies (Coursera)
The proliferation of digital technology gives businesses a diverse new set of tools to reach, engage, monitor, and respond to consumers to an unprecedented degree. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following the Digital Marketing Channels: The Landscape, this [...]
Digital Marketing Specialization
Digital Marketing
Digital Media
Digital Marketing Strategy
Marketing Strategy
Coursera Plus
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May 6th 2024
Course Auditing
Coursera
University of Illinois at Urbana-Champaign
Marketing & Communication
Business
Mixed
4 Weeks
5-10 Hours/Week
41.00 EUR/month
English
English

Introduction to Marketing (Coursera)

May 6th 2024
Introduction to Marketing (Coursera)
Course Auditing
Coursera
University of Pennsylvania
Categories
Management & Leadership
Marketing & Communication
Effort
Mixed
5-12 Weeks
1-4 Hours/Week
Languages
English
Arabic
French
Portuguese
Chinese
Italian
Vietnamese
German
Russian
English
Spanish
Introduction to Marketing (Coursera)
Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies.
Business Foundations Specialization
Marketing Strategy
Marketing
Brand
Brand Marketing
Pricing
Customer Centricity
Customer Satisfaction
Positioning
Branding
Markets
Business
Coursera Plus
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May 6th 2024
Course Auditing
Coursera
University of Pennsylvania
Management & Leadership
Marketing & Communication
Mixed
5-12 Weeks
1-4 Hours/Week
68.00 EUR/month
English
Arabic
French
Portuguese
Chinese
Italian
Vietnamese
German
Russian
English
Spanish

Grow with AI: Your AI-driven Growth Marketing strategy (Coursera)

Apr 29th 2024
Grow with AI: Your AI-driven Growth Marketing strategy (Coursera)
Course Auditing
Coursera
Starweaver
Categories
Business
Marketing & Communication
Effort
Beginner
4 Weeks
1-4 Hours/Week
Languages
English
English
Grow with AI: Your AI-driven Growth Marketing strategy (Coursera)
This innovative course explores the transformative role of Artificial Intelligence (AI) in Growth Marketing, equipping participants with the knowledge and skills to leverage AI for crafting innovative marketing strategies and optimizing campaigns. Participants will delve into how AI reshapes marketing approaches and contributes significantly to achieving key business objectives, [...]
AI
Artificial Intelligence
Growth Marketing
Marketing Strategy
Marketing
Marketing Concepts
Coursera Plus
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Apr 29th 2024
Course Auditing
Coursera
Starweaver
Business
Marketing & Communication
Beginner
4 Weeks
1-4 Hours/Week
45.00 EUR
English
English

Marketing Strategy (Coursera)

Apr 29th 2024
Marketing Strategy (Coursera)
Course Auditing
Coursera
Illinois Tech
Categories
Marketing & Communication
Effort
Beginner
5-12 Weeks
5-10 Hours/Week
Languages
English
English
Marketing Strategy (Coursera)
This introductory MBA marketing strategy course emphasizes core marketing concepts involved in creating, communicating, and delivering value as core to business models. It covers marketing in various contexts including small businesses, corporations, and nonprofits, focusing on the exchange of value. [...]
Marketing Strategy
Marketing Communication
Marketing
Customer Value
Value Creation
Coursera Plus
View more details
Apr 29th 2024
Course Auditing
Coursera
Illinois Tech
Marketing & Communication
Beginner
5-12 Weeks
5-10 Hours/Week
45.00 EUR
English
English