Strategic Communication Campaigns Specialization

Create Your Own Strategic Communication Campaign! . Use paid, earned, and shared media to reach your target audience!
What you'll learn:
- Design an integrated communication campaign based on relevant research that meets the communication objectives and includes reporting and evaluation.
- Reflect on brand architecture and how the purpose of the campaign affects communication strategies.
- Understand how to implement campaign tactics according to strategy.
- Visualize and practice campaign planning in its entirety.