Digital Business

If you want to know more about blockchain, then this course is for you. Business is currently dealing intensively with digitisation. Blockchain has a major impact on the design and implementation of digital business processes in many application areas such as Internet of Things, the Smart Grid, supply [...]

This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 250,000 Learners [...]

Welcome to Course 1 of the E-Marketing Specialization: Identifying, Attracting, and Growing Your Digital Audience. In this course, we will begin with a brief introduction to digital marketing and how a brand’s identity is closely linked to its digital presence. We will explore strategies to identify, grow, and maintain [...]

Digital business models are disrupting 50-year old companies in telecommunications, transportation, advertising, e-commerce, automotive, insurance and many other industries. This course will explore the business models of software disruptors of the west such as Apple, Google, Facebook and Amazon, and the east such as Xiaomi and weChat. The class [...]

Resiliency is the ability to provide the required capability in the face of adversity, without significant impact. This is not something that just happens, but rather must be thoroughly planned for and tested, including: 1. Keeping hardware, the operating system, middleware, and applications up and running throughout planned and [...]