Hypothesis Testing

This course introduces marketing data analytics, focusing on the crucial concepts of correlation and causality. Learners will explore statistical concepts and tools to analyze and interpret marketing data, leading to more informed and impactful marketing strategies.

This is the fourth of seven courses in the Google Advanced Data Analytics Certificate. In this course, you’ll discover how data professionals use statistics to analyze data and gain important insights. You'll explore key concepts such as descriptive and inferential statistics, probability, sampling, confidence intervals, and hypothesis testing. You'll [...]

In this course, you will learn why it is rational to use the parameters recovered under the Classical Linear Regression Model for hypothesis testing in uncertain contexts.

Os testes estatísticos não-paramétricos são métodos que têm maior relevância nas ciências sociais aplicadas, pois permitem trabalhar com pequenas amostras ou amostras das quais não se tenha certeza de que sejam provenientes de população com distribuição normal, assumindo poucas hipóteses sobre a distribuição de probabilidade da população. [...]

This course will teach you how to leverage the power of Python and artificial intelligence to create and test hypothesis. We'll start for the ground up, learning some basic Python for data science before diving into some of its richer applications to test our created hypothesis. We'll learn some [...]